And it is definitely not what you think…
You’d think that with all the high-profile royal weddings they’ve had recently, the people of the UK would be all swept up in Meghan Markle Mania. That may be true, but they seem to have shunned her and Harry’s choice of engagement ring for something a lot less, well, posh.
In the run up to Valentine’s Day a few weeks ago, discount retail store Poundland introduced a VERY budget-friendly line of engagement rings for those hoping to pop the question on the day dedicated to all things love. The ‘Bling Ring’ collection was marketed as a range of place-holder rings, which is an increasingly popular trend among couples these days. Instead of buying the engagement ring before the proposal, the guy buys a cheap placeholder ring instead. That way the proposal can still be a surprise, but the girl gets to choose the exact ring she wants afterwards. It’s win win, right?
The Poundland rings cost just £1 each and came in a heart-shaped box with a message that said ‘because we promise they’ll want to choose their own’. The chain store quite clearly did it to garner as much publicity as possible around Valentine’s Day, but here’s the funny part; according to them, they managed to sell 20,000 of them in a week!
As Poundland’s jewellery and Valentine’s buyer Frances O’Sullivan says “Thousands of Brits are already quids in thanks to the £1 proposal. It’s clearly a gem of an idea and the nation agrees.” … Sure.
British journalist and Twitter feud lover Piers Morgan even got caught up in the Bling Ring hype, proposing to his co-host Susanna Reid on morning TV with one of the rings and telling her that it ‘showed the depths of his feelings towards her’. Her response? “Talk to the hand, because the face isn’t listening!”
Say what you will, but we think it’s a cute little idea for the day that’s in it. And if you’re interested in watching Piers Morgan get rejected, you can do so here: